Dinner: The Playbook ON SALE TODAY!

We’ve been on vacation for the past week, a sort of calm-before-the-storm deal. From the moment we made our reservations a few months ago, I began thinking of it as our “Week Before” vacation: The week before school starts, the week before reality descends again, before work gets crazy again, before life morphs, as it seems to do every September, into a series of carpools and soccer practices and cello lessons, and — most important, at least in this house — the week before Jenny’s new book, Dinner: The Playbook, comes out. Today is the big day, in fact, and as much as Jenny loves writing about family dinner and doing this blog and spreading the word about the transformative powers of chicken parm meatballs, she still worries about wearing out her welcome, book-wise, with you guys. Which is why I want to take this opportunity, on the day of publication, to tell you a few things about her book that she isn’t going to tell you herself. –Andy

1. Dinner: The Playbook is the physical manifestation of her list-making, organizing, lift-you-up-and-get-it-done personality. If Jenny’s first book was part cookbook, part memoir, this book is straight-up battle plan: If you want to turn family dinner into a regular — and edifying — part of your day, The Playbook will show you how. I am here to tell you that it works, and that I am grateful for it every day of my life.

2. The recipes are all good, and I can say this because we eat them ALL THE TIME. These are not recipes that Jenny dreamed up for some book about family dinner. These are our go-to meals, they are simple and tasty and time-tested, and except for the Crispy Rice Omelet (our kids still loathe eggs with a scary intensity) and the Zucchini Fritters (you know how I feel about zucchini), we stand behind all of them, 100%.

3. The recipes are all good, but the shrimp rolls are the best. Sweet Jesu Christo, are they good. (And even better when you butter the rolls.)

4. It’s a deal. Twenty bucks (sometimes less) for 80 recipes, 60 color photos, 220 pages, countless tips and fun little hand-drawn design-y things throughout? Considering that I dropped 30 bucks yesterday at lunch on a basket of mini corn-dogs, two Shirley Temples, and a flaccid chicken wrap, I consider this money well spent.

5. Don’t take my word for it. Listen to Deb Perelman, of Smitten Kitchen, who knows a thing or two about food: “This book is for anyone who loves the promise of a home-cooked dinner but gets bogged down by the day-to-day reality of it. Which is to say that this book is for me, me, me. And I bet it’s for you, too.” Or no less than Ruth Reichl, who stares hyperbole square in the eyes and says, “This is the most sensible advice on cooking for kids I’ve ever seen.” Ever, people! Ever!!!

6. It’s lovable. That’s not my word, in case you were wondering. A friend of ours who had just opened an advance copy described it that way — “OH EM GEE, it’s so lovable!!!!!!!!!” was her actual quote — and I have to say, she’s right. I know I’m biased, but it’s a freakin’ delight: pint-sized and warm and colorful and beautifully designed. We’ve been living with a copy of it on our counter for a solid month now, and — in what I take as a very good sign — I feel happy every time I see it. (See above, re: bias, but still.)

6.  Lovable does not mean cheesy. I spend a scary amount of my life staring at books, and I just love the way this one looks, love how much care and thought and quality-control went into its creation. Over the course of the past year, Jenny enlisted a bunch of talented friends to help make this book true to the DALS brand, from the illustration on the spine by the awesome Gina Triplett, to the cover and unusual and inspired interior design by Kristina DiMatteo, to the editing by longtime colleague Jennifer Tung, to the interior photos by, yes, Jenny Rosenstrach. Every word, every sentence, every picture, every Weekly Meal Plan, every Dinner Report Card waiting to be filled out by you, every hand-drawn border and color choice in this book, was made, by Jenny, for a reason.

7. It’s dedicated to YOU. This book, this blog, would simply not exist were it not for you — as readers, commenters, supporters, book-buyers, word-spreaders, recipe testers, dinner cookers, and friends. So, a million times: thank you.

Don’t you already feel more organized and prepared just looking at this grid of ridiculously easy dinners? I have eaten them all, and they are good.

And aren’t you dying to know what the heck this means?

Dinner: The Playbook is available from Amazon, Barnes & Noble, Indiebooks, and Ballantine.

P.S. First Time Here? Come on in!